Disclaimer: This post features item(s) received at no cost for reviewing purposes, but the opinions are mine and, as always, honest. Read the full disclosure here.

Tvål is a Canadian company, based in Newfoundland, that was started in 2003 by Dr. Anna Hellqvist, a Swedish-born chemist, biologist and esthetician, and her partner Dr. Jason Bailey, a also a biologist and a native Newfoundlander. In 2005 they were joined by Jason’s brother, Robert, who was a makeup artist and business manager for a very popular and successful makeup company. All three together developed a range of natural, affordable, simple beauty products that are made by hand in small batches. Their skin and hair care products are fun, simple and effective, and their line of mineral makeup, Smink (meaning makeup in Swedish) has great application and blendability, while being good for your skin.

I feel like the importance of keeping makeup brushes clean is not stressed enough. I did notice, however, more and more bloggers posting and talking about the tedious, but significant task of regularly cleaning your brushes. I’ll admit I use my makeup way longer than I should, especially powder type, like eyeshadows, blushes etc, which makes it essential to regularly maintain my brushes. Nobody likes doing it, but there are some tools out there that help make this process quicker and more fun. One of those are brush soaps, that comes in variety of sizes, scents and packaging. I received this simple, but cute Smink Brush Soap from Tvål for testing, and have been using it ever since.

This solid makeup brush soap is gentle, creamy and effective at cleaning brushes, but it doesn’t dry them out. It comes in a jar for a more convenient use, it’s gently scented with grapefruit and lime essential oils and 100% natural.

Ingredients: Sodium canolate, sodium cocoate, sodium castorate, sodium cocoa butterate, glycerine, essential oil.


Although it’s supposed to be gently scented, I find my soap not to have much of a scent. It’s more like an unscented version, where there is a light unpleasant scent, that luckily goes away as soon as I rinse the brushes and doesn’t linger in the bristles. For makeup brushes I think that’s a good thing, because I don’t like too strong scents around my face while I’m applying my makeup.

The jar the soap comes in is so convenient. It’s easy to use it – I wet the brushes and the soap, swish the brushes around in the jar, lather in my palm and rinse. If they are particularly hard to clean, I repeat and use a small silicone pad to scrub them better. In general, I only need to lather and rinse once. The cream color of the soap make it so easy to see if there is any makeup residue left in the brushes.

The best of all, once I’m done I simply close the jar and the soap dries on it’s own. No mess, no soap dishes, nothing! It’s convenient to carry when traveling. Also, I’ve been using the soap about weekly, and barely made a dent in it. It will last for months. My brushes are in a perfect condition, the bristles are soft and fluffy, and not at all dried out.


I really love this little soap, and it’s a true hidden gem. Smink Brush Soap costs only $10, so it’s a really small investment to keep your brushes, makeup and most importantly – your face, clean and germ-free.

How often do you clean your brushes? What is your favorite product to use for this? Have you tried a solid specialty brush soap before?