Disclaimer: This post features item(s) received at no cost for reviewing purposes, but the opinions are mine and, as always, honest. Read the full disclosure here.

Tvål is a Canadian company, based in Newfoundland, that was started in 2003 by Dr. Anna Hellqvist, a Swedish-born chemist, biologist and esthetician, and her partner Dr. Jason Bailey, also a biologist and a native Newfoundlander. In 2005 they were joined by Jason’s brother, Robert, who was a makeup artist and business manager for a very popular and successful makeup company. All three together developed a range of natural, affordable, simple beauty products that are made by hand in small batches. Their skin and hair care products are fun, simple and effective, and their line of mineral makeup, Smink (meaning makeup in Swedish) has great application and blendability, while being good for your skin.

I am not very fond of washing my hair! I bet that got your attention! Actually, It’s not washing it that I don’t like – of course, I love the clean feeling of freshly washed hair, the bounce and shine it gets after removing all the dirt and oil and pollutants. However, what’s hard for me is drying it afterwards. I have quite long hair that loves to soak up water, so it takes about 1-2 h to get it properly dry, more if I’m air drying it. That’s why I love using dry shampoos in between washes. Also, in the recent years I started appreciating solid shampoos, especially when I’m traveling. They are usually small, but powerful, so even bringing half a bar is enough for the two of us to use during a few weeks abroad. In the past few months I was lucky enough to receive and test Tvål ‘s Solid Shampoo in Clean and Dry Shampoo for Brunettes, and I’m finally ready to share my thoughts with you.

Tvål Solid shampoo is a highly concentrated product without any water, so it doesn’t contain preservatives. Every little bar is enough for 30-40 uses, which is a lot! The bars are supposed to lather a lot, and contain a built in conditioner.

Ingredients: Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate, Incroquat CR, Theobroma Cacao (cocoa) Seed Butter, Stearic Acid, Emulsifying Wax NF, Aqua. Dulse Alger (Seaweed Extract)

Please note that these shampoo bars don’t contain SLS, but SLSA (Sodium Lauryl Sulfoacetate), which is deemed safer, even for sensitive skin. Read more about it here. However, if you avoid sulfates altogether, this may not be a shampoo for you.


The soap comes in a small plastic bag, so the packaging is really limited, to be more environmentally friendly. If you travel with this bar, I recommend you save the baggie for the return trip, since there is no way you would use this shampoo bar during a vacation. The “clean” version is unscented, and it really has barely any scent. Tvål does have other, scented versions of the bar, in case you prefer scented products.

This little bar has only 50g, so it’s a great size for holding in my hand, and I’ve never dropped it, which happens to me a lot with bigger shampoo and soap bars. Here it is in my hand to give you a sense of scale:


I’m used to shampoo bars, so I knew what to expect from this one. Tvål Solid shampoo is a bit harder than other brands I’ve tried, and it doesn’t feel like it lathers much while I am rubbing it over my hair and scalp. However, once I start massaging my scalp, the shampoo lathers quite a lot. Because of this, it’s easy to use too much the first few times, so be careful. Start with a little bit, and add more if needed.

It’s very easy to rinse the shampoo out, and it leaves my hair and scalp squeaky clean. I do have to condition afterwards, but I’ve never been able to use 2-in-1 shampoo and conditioners, because I need extra conditioning to be able to detangle my hair. I used the bar numerous times so far, and barely made a dent in it – this one will last for a while!

In between hair washes I enjoyed using Tvål Dry Shampoo for Brunettes. I’ve used spray on and powder dry shampoos before, but they would always goes on clear or white. I’ve never tried one specifically made for brown hair, so this got me really excited!


This is a powder dry shampoo with a small amount of added mineral pigments, to avoid the white cast some dry shampoos leave on darker hair. To apply, you need to work a small amount into your scalp, massage in and brush out. Easy!

Ingredients: Baking Soda (sodium bicarbonate), Zea Mays (Corn) Starch, Avena sativa (Oats) powder, Mentha piperita (Peppermint) essential oil, Rosmarinus officinalis (Rosemary) essential oil, Mica, Iron oxides

Worth noting: this dry shampoo doesn’t contain talc like some, which is a great thing!

The packaging is made out of hard cardboard, with plastic top and bottom, so quite recyclable.To open it, just push in the little disc on top, and twist the inner top part to open and close. I like the easy mechanism!


It’s easy to control the amount you take out with the little sifter, but the shampoo comes out a bit grainy. What I do is rub my palms together a bit, and that breaks the gains easily, since they are not hard. To avoid applying too much, I flip my hair upside down, put some shampoo into my hands, rub together and then rub into areas that feel dirty. I keep adding until I feel it’s enough, massage well, flip my hair back up, massage a bit more and brush out as needed. It seems complicated, but once you try it, it really isn’t. It’s a fast process, but can get a bit messy, so I put a used towel on the bathroom floor when doing this.

This dry shampoo looks quite light, but it works for my darker brown hair well, and doesn’t make it look ashy like white dry shampoos do. It has a nice rosemary-minty scent, not too strong, just barely there. It brushes out nicely, but I prefer to only finger brush my hair, to get lots of volume. It gives me a day or two more before I really need to wash it.


I really enjoyed both the solid and the dry shampoo, but the dry one just blew me away. I love the added pigments, the volume I get and the great, natural ingredients. Both the solid and dry shampoo will last for a while, too.

These two products are really priced well, with the Solid Shampoo retailing for $8.00/ 50g and the Dry Shampoo for $11.00. Tvål has blonde, red, brunette and silver/purple varieties of this shampoo.

How often do you wash your hair? Did you every try a solid shampoo? What is your favorite natural skincare/haircare company?